WhatsApp Studio: Connected Business Messaging
Connect a Meta account, run consented campaigns and operate a shared customer inbox.
Open interactive lesson and quizWhat you will learn
- Configure secure BU-owned Meta connections
- Separate channel consent and service windows
- Operate campaigns, the inbox and human takeover
A business wants a reusable customer identity, approved WhatsApp outreach and a clear handover from SupaGent to its support team.
Lesson 1
One subscriber, independent channels
A permanent subscriber ID does not require an email address. Phone and email addresses can join the shared identity when the CRM match is unique. WhatsApp marketing, utility and authentication keep independent consent histories. A purchase or inbound service request does not imply promotional opt-in.
Lesson 2
Meta approval and the service window
Meta controls business eligibility, phone registration and template approval. The customer-service window lasts 24 hours from the most recent inbound customer message. Business-initiated or out-of-window sends use approved templates with applicable opt-in. SupaChrome checks current consent, template status, account health and budget again before dispatch.
Lesson 3
Durable campaigns and uncertainty
Campaign approval freezes the matching source records and message configuration. Recipient preparation is batched and phone numbers are deduplicated. A lease prevents parallel workers from sending the same queued record. An ambiguous network response is held as Uncertain because the provider may have accepted the message.
Lesson 4
Human ownership and SupaGent
WhatsApp conversations reuse the existing conversation store. Internal notes stay separate from customer-visible messages. An assigned human pauses AI; the send worker rechecks takeover before sending a queued AI response. Existing SupaGent knowledge, instructions, playbooks and product answers are reused. A generated answer is not proof of a resolved case.
Practice · Prepare a governed WhatsApp campaign
- Create a phone-only subscriber and copy its permanent ID
- Record explicit WhatsApp marketing consent with evidence
- Save a template draft and inspect its external approval requirement
- Configure a campaign and use flow simulation before any live send